Business Development and Marketing Expert Lisa Jey Schanley Joins JRA as Director of Business Development
Cincinnati, Ohio – April 2, 2024 – JRA, part of RWS Global has announced the hiring of Lisa Jey Schanley as its new Director of Business Development. Schanley currently serves on the Themed Entertainment Association Board of Directors, Western Division, and is the co-chair of the Communications Committee.
In her new role, Schanley will spearhead the strategic development of an expansion of offerings to serve both new and existing clients, playing a pivotal role in driving the firm’s growth trajectory across diverse markets. With over two decades of experience in business development, growth strategies, marketing and PR, Schanley brings a wealth of expertise to her new position.
Previously, Schanley served as Strategic Account Director, Immersive Experiences at HYPERVSN. She has also worked with Technomedia and Nassal, where she showcased her aptitude for driving business solutions, expansions and strategic partnerships.
Before joining the themed entertainment industry, Schanley’s own marketing, PR and events production firm, Jey Associates, represented actors, brands and businesses and produced red-carpet events and independent activations for nearly two decades. Throughout her career, she has specialized as a celebrity talent executive and producer, most recently having worked on a large-scale entertainment project based in Jeddah, Saudi Arabia.
“As a writer and artist, JRA has always satiated my love for story, design, artwork and creativity in any form,” says Schanley. “I have always admired the company’s work from the sidelines, but no longer! I am eager to collaborate with the incredibly talented team at JRA and to showcase the company’s unique vision and shining personality worldwide.”
“We are thrilled to welcome Lisa to the team,” says Matt Dawson, Vice President, JRA. “Her expertise, industry experience and robust network developed through her involvement in the Themed Entertainment Association will allow Lisa to play a leading role in continuing our growth trajectory at JRA.”
Media Contact
Eve Sorin
Global Marketing, RWS Global
+1 901.846.7749
esorin@rwsglobal.com
About RWS Global
As the world’s largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
