Beginning with a greenfield site, the master planning process represents the first stage in translating a concept into a real-world experience. We work closely with you to define the project’s objectives and success metrics, covering financial, educational, experiential and other critical aspects. Collaboratively, we establish the overarching concept and narrative, outlining the key components of the experience and crafting the guest journey. The result is a thorough yet flexible roadmap that establishes the project’s overall direction.